What Would Jesus Drive?

A day to catch up with friends all over the place. I’ve booked two weekends in SF for February as there’s a protest march on February 16th I really want to be a part of. I’m thinking of volunteering for it. I’m also getting revved up about the possibilities that my thesis can offer, especially after watching a recent Bill Moyers special about hydrogen cars. It offered a spotlight on Arianna Huffington’s “When you drive an SUV, you fund terrorists” commercial campaign, and an evangelical association’s “What Would Jesus Drive?” campaign. This ties in with my thesis, and makes excellent background material. They’re shaping a visual language for certain mainstream elements. I think the WWJD campaign is more effective, though, because it doesn’t attack people personally.

Leave a Reply

Your email address will not be published. Required fields are marked *